Gulfood, the main food and beverage trade show in the Middle East, held in Dubai, starts this Sunday, February 13th. Among more than 400 organizations expected for the event, Garra International stands out for promoting deep commercial exchange between Brazil and the countries of this region.
This connection has become increasingly important for Brazilian exports of animal protein. According to the Brazilian Association of Animal Protein (ABPA), in 2021, out of the 4.6 million tons of chicken meat shipped, almost a third (1.33 million) was destined for countries such as the United Arab Emirates, Saudi Arabia and Yemen,
This same upward trend can be seen with Garra, which has consistently increased its exports to Asia and Africa. In 2010, 57% of its products that left Brazil went to the Middle East; today this rate is at 65%. To disembark, all items have the Halal certification – which designates food, products, and services that can be consumed by Muslims.
“The halal protein market has been growing year after year, not only because of demand from Arab countries but also due to the Muslim communities spread all over the world,” says Frederico Kaefer, CEO of Garra. “This is one of the reasons that makes us have a qualified presence at Gulfood. However, there are others: a fair of such size and with such diversification ensures great visibility to Garra and has the potential to expand businesses.”
During Gulfood, from February 13 to 17, the company will be at stand 310, located in Hall 3 of the Meat & Poultry area.