SIAL Paris, one of the biggest fairs in the food industry, will begin next week. Between the 15th and 19th of October, the event should receive an audience of over 300,000 people from around the world. Garra International will be there as one of the exhibitors.
The company sees its presence at events such as SIAL as strategic for its expansion plan, both to increase the number of customers and solidify relationships with suppliers.
“From 2021 onwards, it became possible to resume traveling. Thus, we attended major fairs in Germany, Singapore, United Arab Emirates, South Korea, and Jordan. International trade is complex and intricate. Although it is possible to achieve a lot from a distance, the value of in-person interaction is unbeatable,” says Frederico Kaefer, Garra’s CEO.
According to Frederico, during those events, “it is possible to explain, in detail, everything we do and what we can offer”. The company’s services range from a diverse portfolio of products to financial, logistical, and operational solutions. Today, Garra serves suppliers and buyers in more than 60 countries – with local presence in 13 of them.
Garra will have its own stand at SIAL, where it will be possible to meet the company’s main commercial directors and regional managers. Several traders from key regions, such as the Middle East, Hong Kong, Europe, Brazil, Australia, and New Zealand will also be present.
During SIAL, the company will be at booth D223, located in Hall 6.