By Garra - 12/08/2022 in Garra International

Garra International will be at the first International Food and Technology Expo, in Jordan

A new event dedicated to the food and beverage industry is being released in the Middle East. The International Food and Technology Expo (INFTEXPO) will take place between the 17th and 20th of August in Amman, the capital of Jordan, and is expected to attract around 100 of the largest companies in the sector. 

Participating in the event, Garra International stands out for the deep commercial exchange it promotes between animal protein suppliers and the countries in the region. The Middle Eastern countries are responsible today for 65% of all the company’s exports – up from 57% in 2010. 

“The halal protein market has been growing year after year, not only because of the demand from the Arab countries but also because of the Muslim communities spread around the world. Jordan, specifically, is one of our main hubs in the Middle East,” says Matias Hees, CCO at Garra. 

“It is a mature market for chilled and frozen products, in addition to being an important supplier for regional brands of processed products.”

Garra plans to increase its turnover in the Middle East by USD 50 million in 2022. During INFTEXPO, the company will be located in the Brazilian Pavilion, stand C8. 

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